About Chef Easy
Chef Easy began in Trinidad and Tobago with one simple idea: great-tasting food shouldn’t have to be complicated.
Created by Jessel Jones, Chef Easy brings herbs and spices together in balanced blends that make it easier to get real homemade flavour into everyday meals.
Made for home cooks and food businesses, our MSG-free seasonings take the guesswork out of seasoning. Just season, cook and enjoy.
Our mission: Make it easier for people to cook food they’re proud to serve.
Jessel has always loved food and cooking, but while working as a manager, she also understood how difficult it could be to find time to prepare flavourful meals from scratch after a busy day.
At work, Jessel was close friends with a Food Development Officer who encouraged her to perfect an original seasoning blend she had been developing for her own line of seasoned wings.
With her encouragement and advice, Jessel began refining the blend and learning more about flavour, ingredients and how to make the seasoning more consistent.
What started with one seasoning soon grew into experimenting with different combinations of herbs and spices.
Jessel wanted to create something that could make everyday cooking easier while still giving people the homemade flavour they knew and enjoyed.
The goal was not simply to create another seasoning, but to make the whole process of getting good flavour into food feel easier.
By 2020, those experiments had become the first small batches of Chef Easy.
What began as an idea soon became something other people wanted too.
Jessel started sharing the seasoning with family, friends and coworkers, and the response encouraged her to keep developing it.
As more people tried Chef Easy, she began selling directly through Facebook and Instagram and learning from the people using the blends in their own kitchens.
“The more people tried it, the more I realised they weren’t just buying seasoning. They liked that it made cooking easier and still gave them the kind of flavour they wanted.”
Those early customers helped shape what Chef Easy would become: seasoning blends created to take some of the guesswork out of cooking while still delivering real homemade flavour.
That growing response eventually led to a bigger question: could Chef Easy become something people could pick up in stores, not just order directly?
Our Journey So Far
Chef Easy Food Company was officially registered in 2023, turning what had started as a growing idea into a formal business.
In 2024, Jessel made the decision to leave her job and focus on Chef Easy full-time, giving her more time to develop the products and build the brand.
The next major step came in 2025, when Chef Easy was rebranded and Jessel began approaching supermarkets.
What had largely been sold through direct orders was now making its way onto supermarket shelves across Trinidad and Tobago.
Getting into stores also gave Jessel more opportunities to meet customers face-to-face, let them taste the seasonings and hear directly what they thought about the flavour, convenience and products they wanted to see next.
“Today, Chef Easy creates seasoning blends for home cooks and food businesses, built around the same idea that started it all: making it easier to prepare food with balanced, homemade flavour.”
Those conversations with customers, both in stores and online, continue to shape how Chef Easy develops.
Customer feedback helps guide new flavours, improve existing blends and better understand what people want when they are trying to get a good meal on the table without using several different seasonings.
Chef Easy remains committed to using real ingredients, keeping its blends MSG-free and creating products that make everyday cooking simpler and more enjoyable.
As Chef Easy continues to grow in Trinidad and Tobago, the next chapter is about bringing our seasoning blends to more cooks and food businesses throughout the Caribbean.
Great
Flavour
Made Easy
Cooking good food shouldn’t mean measuring and mixing a long list of seasonings. Chef Easy brings the herbs and spices together for you in carefully balanced blends, so getting the flavour right is simple.
Just season, cook and enjoy food with the homemade flavour you love, with less guesswork and more confidence every time.
